Cadence of excellence book cover

“If you want to improve the performance of a sales organization, focus first on making the sales management team better.”

— Matt McDarby

The Cadence of Excellence: Key Habits of Effective Sales Managers

What would it be like if you had greater control over and impact on your sales team’s performance? What new opportunities would you be able to capture? What problems would you solve? What degree of personal growth would you experience?

Sales management can be a lonely and unforgiving job, and the difference between being an excellent leader and being average (or worse) depends largely on the choices you make with your time. Using real-life examples from his extensive experience as a sales leader and coach, Matt McDarby walks you through ways you can improve your skills as a sales manager and improve your team’s performance. The Cadence of Excellence will show you how to make better decisions about where to spend your time and effort. And it will help you identify changes you can make today that will have a huge impact on those you lead now and in the future

Matt McDarby Author of The Cadence of Excellence: Key Habits of Effective Sales Managers

In The Cadence of Excellence, Matt tells real-world stories of sales managers who overcame the #1 problem facing all sales managers today and the principles behind how they did it.


Matt McDarby is the author of “The Cadence of Excellence: Key Habits of Effective Sales Managers” and currently Managing Director of Specialized Sales Systems. Matt is a top-producing enterprise sales executive and sales leader, and he has spent the last fifteen years helping sales management teams and their sales forces increase their effectiveness and grow sales. He coaches and advises B2B sales leaders all over the world, helping them to achieve significant growth in competitive and complex sales environments. Matt is known for his ability to help sales managers address critical sales performance issues and achieve dramatic sales growth.

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